Wednesday, October 22, 2008

Campaign advantage over internet

The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans 24.2% say they regularly learn something about the campaign from the internet, almost double the percentage from a comparable point in the 2004 campaign which was just 13%. Moreover, the internet has now become a leading source of campaign news for young people and the role of social networking sites such as MySpace and Facebook is a notable part of the story. The proportion of Americans who say they regularly learn about the campaign from the internet has more than doubled since 2000 – from 9% to 24%. Everybody uses internet as a source of information, at least people who have acces to it. With more young people going online for campaign information, the age gap in campaign news sources has widened.The internet is the only major news source that young people use for campaign news at higher rates than older Americans . People who rely on the internet for campaign news turn to a wide array of websites. The most frequently mentioned online news outlets are MSNBC, CNN, and Yahoo News.

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